Letter from Nairobi: Vanity Capital and Vanity Companies
September 30, 2012 · 6 comments
NAIROBI – Here at ground zero for the new era of African innovation, investors are…
Penelope Douglas, co-founder of Pacific Community Ventures and president of the board of Hub Bay Area and SOCAP, saw Galaxy Desserts potential to create jobs in Richmond, Calif., which made it a fit with PCV's mission. But it was the passion and personality of the founders that clinched the deal.
David Jeromin describes how he was attracted to the vision of Backpack Farms founder Rachel Zedeck, who is aiming to create a platform that will help small African farmers earn money, build their ability to grow food, enhance nutrition, promote gender equality and improve water management.
Kevin Jones, co-founder of Good Capital and the founder of SOCAP, looks for entrepreneurs and companies that listen to the market. He found both in Alter Eco Foods and its co founders.

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